Daily Archives: July 7, 2015


A recent article in The Independent newspaper by Andrew Griffin highlights that Facebook is almost certainly tracking people using its rainbow picture tool, which enables users to change their profile picture to rainbow coloured in support of same-sex marriage. In using the tool many users are probably not aware that they are providing demographic data to Facebook which could be used to target advertising, or be supplied to third parties.  Just as many are not aware that the Facebook “pay with data” financial model, means that all information provided to the site may potentially be used for commercial purposes.  It should also be noted that although Facebook has stated that the information gathered by the tool will not be used for serving advertising, the site is notorious for its ever-changing privacy model, so the assurance probably needs to be taken with a pinch of salt. Interestingly, social scientists have already […]

Facebook Could Use Rainbow Profile Pictures to Profile Users