Comments on: Passport Service hires Alan Gilmour to market ID cards

By: Nina

Nina — Wed, 11 Mar 2009 19:51:10 +0000

How about — id cards? have one now or we’ll put the chip in your neck later.

By: EnricoSuarve

EnricoSuarve — Wed, 11 Mar 2009 09:57:35 +0000

In a perverse kind of way I can’t wait to see how you market something which has no real benefit to the consumer and costs £30 every 10 years (aside from the obvious intrusiveness of the things)

Will he go for:
“ID cards – they’re rad, they’re cool, they’re pink”
“Terror, death, dismemberment protect yourself with a piece of plastic”
or just
“ID cards – not as bad as maybe you think”

By: martinb

martinb — Tue, 10 Mar 2009 21:18:51 +0000

Dear Alan: here’s your customer insight: we don’t want the bloody things.

Don’t know how much will be spent on deep dive analytic systems to try to prove the opposite.